BACK TO SELECTED WORKMONOGRAPH // 05
EXPERIMENTAL / 3D WEB3D DIGITAL SHOWROOM // 2025

VELOCE AUTOMOTIVE

Interactive Automotive Digital Showroom Concept

CLASSIFICATIONEXPERIMENTAL / 3D WEB2025
CATEGORY3D DIGITAL SHOWROOM
PRODUCTION STACKNext.js, React, Three.js
LIVE PRODUCTIONResearch / Concept Build
VELOCE AUTOMOTIVE
01 // SCOPE & PROBLEM EXPLOREDTECHNICAL BENCHMARK
PROJECT OVERVIEW

An experimental digital showroom concept exploring browser-based 3D vehicle presentation, interactive material selection, and GSAP scroll choreography.

PROBLEM & CONTEXT EXPLORED

Creating an immersive, high-framerate automotive product exploration in the browser using WebGL rendering and kinetic interaction states.

02 // TECHNICAL HIGHLIGHTS

ENGINEERING & ARCHITECTURE

  • Browser-based 3D and WebGL-oriented product presentation
  • Interactive material and finish selection controls
  • Technical HUD-style interface overlays
  • GSAP-powered scroll choreography and fluid transitions
03 // CORE CAPABILITIES

PRODUCT FEATURES

  • Interactive 3D showroom stage
  • Material and color configurator HUD
  • Scroll-driven cinematic camera moves
  • Responsive interaction handling on mobile/desktop
04 // TECHNOLOGIES USED
Next.jsReactThree.jsWebGLGSAPTailwind CSS